Alcovy Media, LLC was contracted to complete the advertising and marketing of the 34th Annual Covington Fuzz Run and is proud to announce that the Fuzz Run exceeded their goals and raised over $96,000. Hosted by the Covington Police Department, the Fuzz Run 5K race was one of the largest participatory events in Covington this year. Proceeds from the Fuzz Run go to the Police Who Care, Inc. (PWC) Fund to support local charitable organizations and families of officers who have died in the line of duty.
Over 3,400 runners and walkers participated in the event on September 9, 2017. The event included a 5K race, 1-mile fun run/walk, and Mary Beth’s Bird Run (Dash).
To help increase registrations for the event, Alcovy Media provided the marketing that included social media management, website design, signage, marketing material and a show segment on 11 Alive where they were able to help the Fuzz Run receive media coverage and a publicity campaign.
The Fuzz Run had an increase in over 1,000 online registrants compared to last year.
Ken Malcom, Captain of the Covington Police Department said, “Alcovy Media’s efforts have been a huge part of this year’s success and we’re thankful to have their assistance.”
“When the Covington Police Department contacted us about marketing for the Fuzz Run, we were elated. Many of our staff were already planning to participate in the 34th annual Fuzz Run and we were excited about promoting the 2017 video and other marketing campaigns,” said Allie Young, Owner of Alcovy Media.
“The video is always wildly popular and this year we had almost 9,000 more viewers reached compared to last year,” said Young. “We were able to increase the reach for those who saw the video and target the right audience. We were very happy with our marketing results.”
Young continued, “While Facebook and SEO results were important in reaching our marketing goals, we want to stress that all the marketing, from having a mobile friendly website and engaging video to utilizing a combination of both print and digital media, was critical to the success of the Fuzz Run’s marketing campaign.”
Alcovy Media is an advertising and marketing company located in east metro Atlanta with a collaborative spirit and a worthy goal: to offer marketing services with integrity for the betterment of our world. They do this by empowering their employees, creating meaningful relationships, and supporting their communities. They are the agency where passion and purpose come together.
For more information about Alcovy Media, visit www.alcovymedia.com or contact them at (678) 532-8663.